For businesses of all sizes, advertising is everything. How else can you guarantee that you will best represent your brand to new and old customers? For small businesses on a limited budget, effective advertising investments are even more important. If you want to get the most bang for your buck and stretch your advertising dollar, LED Signs can be used to impressively attract customers to your business.
LED Signs Attract Foot Traffic
According to Ibis World, businesses in the US spent over $7 billion on outdoor advertising in 2011 alone. It's no secret that both online and offline advertising is a booming industry; while it's of the utmost importance for a business to have a solid online web presence, outdoor signage and advertising is equally important to attract foot traffic to your business.
If you've ever taken a good, hard look at an LED Sign on a business, you’ve probably realized how easy it is to be enticed by its glow and allure. An LED Sign is a simple, energy-efficient way to advertise your business to customers passing on foot or in cars driving by your business.
If you have a local business that isn’t properly advertised, customers can literally walk right by without even considering your products or services. But with the use of one simple LED Sign… you can alert customers of the products and services that your business offers during business hours, any time day or night.
LED Sign Benefits
Years ago, manufacturers considered the light output from an LED Sign to be too low to use for advertising purposes. However, technology has rapidly advanced today in LED science and manufacturing, making LED Signs eco-friendly, affordable alternatives to traditional signs used for the purpose of informational display and advertising.
LED Signs produce very little heat and are low energy, making them significantly more efficient than other signage options on the market today.
Consider the fact that on any given day sunlight could cast a glare on your store’s windows, making regular window signs difficult for customers to see from a distance. Using an LED Sign will enable you to draw the eye of a customer to your business’s storefront since LED Signs are highly visible at all times, even in direct sunlight.
On top of that, LED Signs:
Have a longer burn life of over 100,000 hours with virtually no issues in operation.
Attract customer attention with a vibrant, bright display.
Are energy-efficient, using only 7 to 20 W on average.
Operate safely at a low voltage.
Have exceptionally high visibility, especially compared to traditional window signs.
Are easy to install, clean, and maintain.
Are built with heavy duty, durable materials that are made to last.
Are environmentally friendly.
On a final note, research has shown that LED Signs are six times more effective than traditional outdoor billboards. The use of an electronic LED Sign is powerful because it is animated and will immediately attract the attention of any passerby. Customers won't get tired of LED signs since they are ever-changing and will continue to draw more business to your store each day.